AI-first marketing, from positioning to pipeline
When AI handles the production, people need to make the judgment calls. I'm building a marketing operating model around that idea and sharing each skill as it's ready.
Across the whole function, on purpose.
I didn’t start out knowing which part of marketing I wanted to work in. I just wanted to be in marketing. The first job I landed happened to be in SEO, and it was the way in.
Once I was on a marketing team, I kept picking up whatever sat next to my work, because I wanted to understand how the whole thing fit together. As the team grew, I handed each piece to someone who could take it deeper and moved on to the next one. That’s how I came to lead the people who go deep in each discipline, and it’s still how I figure out where to go next.
The other thing I figured out early, back in college, was that marketing teams would be limited by how fast they could produce visuals and build for the web. So I learned to code and design alongside the marketing. Now AI is starting to change how marketing work gets done, and it’s the same bet. It rewards understanding both the work and the technology deeply. With both, you can codify the work into skills, ship faster, and spend more of the team’s time on judgment. At Emids, where I’m AVP of Marketing, that meant leading the build of the AI operating model our team works with. The Skills Library is my own version of it, one skill at a time.